Who's who in the Go Auction team


Nikki is Go Auction’s founder and CEO. She directs the development of the Go Auction system. Nikki has worked within the tech sector for 20 years, and has board-level experience at an auction business. 


Lizzie Arkell is well known and respected by all. Her experience and knowledge in the auction sector, plus her interest and ability to build strong and lasting relationships with auctioneers is invaluable on any project. Lizzie leads on sales and key-account management for Go Auction and is also involved in product direction and strategy.


The lead-developer of the Go Auction system, Andy has overseen the development of the system from the start and continues to lead the technical direction for new functionality. Andy is also on-hand to offer technical support.


Working alongside Andy, Keith is a hugely experienced and highly talented developer and solutions-architect. 


Roland Arkell needs few introductions. His work over 20-plus years at the Antiques Trade Gazette and broad knowledge of the subject area, make him one of the top journalists working in this highly specialised sector. Roland’s understanding of digital content marketing means he can tailor content perfectly for an online audience.


Elizabeth leads on customer support and digital marketing support. Elizabeth has the skills to quickly build a thorough understanding of business needs, and works with customers to help them get the best out of the Go Auction system. Liz is accredited by Google on Google AdWords and Analytics and has been a professional digital marketer for over 10 years.


Our service and support

The Go Auction team pride themselves on their service standard - including their approachability, collaborative work ethic, fast response times, and their understanding of technology and how this can be harnessed to help auctioneers.

With every Go Auction package, technical support is fast and unlimited, and we can provide evening and weekend support if required.

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