Optional Features


Go Auction is already packed with all the core features you need to run your auction processes. But if you want to extend the power of Go even further, take a look at our optional features below. Contact us for pricing.


The back-office system comes with 4 user licences included. Additional user licences are £15 per user per month. 

Accounts Link is a sophisticated export feature to send transactions to your chosen accounts package. With the introduction of the ‘Making Tax Digital’ legislation, this is an important feature that will not only help ensure compliance but will ease the data-input burden on staff.

Exports are typically based on a combination of auction, date range, transaction type and, by default, the export picks up transactions that have not been previously exported (although the facility to re-export transactions also exists).

Configuration screens allow you to set the specific account/nominal codes for your organisation. Go can currently export transactions to Xero, Sage, Opera and Navision.


This useful pack includes various functions to make the running of your sale-day processes even smoother - particularly useful for high-volume or high-value auctions.

  • Record the ‘best offer’ for an unsold lot on the hammer prices screen – useful for informing post-sales advice discussions etc.
  • Guard against omitting bids from auction sheets with a prominent warning if bids are entered after the auction sheets have already been generated.
  • The facility to set 'special bidding requirements' against a lot - e.g. for very high value or lots that have other bidding requirements. 
  • The ability to enter deposits for clients on the system. 
  • Telephone bidding auto-allocation - a super tool that auto-allocates bidders to clerks based on the number of available telephone lines. 
  • Bid boosts functionality (+1 bidding)
  • Artsy results import
  • Advanced Registration

This pack extends the already powerful Client Database functions even further. 

  • Set language against a client and see this information printed out on Telephone Bidding sheets.
  • Set 'Tags' against a client (e.g. 'Private Seller', 'Trade', 'Gallery' etc.) Tags can be configured as you wish.
  • Set specific staff contacts against clients to help you manage the client relationship.
  • Set 'Trust Level' for clients based on their previous bidding history with you.
  • Client 'relationship' functionality to assist with the tracking of the relationships between clients and the CC'ing of communications.
  • Insurace & Probate Valuations

Go's core functionality gives you all the important functions you need for receipting, cataloguing and lotting. The features in this pack allow you to take things even further. 

  • Print large-format 'gallery style' lot labels showing title/description, logo, sale date and name etc. 
  • Lot amendments tracking - helpfully prompts you on stock item updates and allows you to produce a 'saleroom notices' listing at the click of a button.
  • Terms & Conditions versioning - automatically handles changes to your terms and conditions on receipts.
  • Stock check reports – a useful breakdown of all stock currently on-site, listed by location.
  • Stock item priority coding (for lotting) - give a priority code to stock items which can be used when lotting for a sale (ideal for curated sales). 
  • Manage the chasing of unsigned consignment receipts.
  • Tagged catalogue export - can speed up the desktop publishing process for auction catalogues.

The Artists Index feature allows you to build your own index of artists, authors, designers and makers etc., meaning you can achieve a consistent and highly professional catalogue presentation. You can add entries as required, and use these entries when consigning and cataloguing – this feature saves specialists the repetitive task of checking dates and accreditations etc.

If using the Go Web App or Website CMS, you can allow clients to filter by Artists/Maker - so they can quickly search your results. 

For larger auctioneers operating from multiple locations, the Branch Management feature allows you to set up different your different branches/offices in the Go system and use this in the following ways:

  • On receipt input, the ability to select the consigning branch – useful for reporting and analysis.
  • On client PDF outputs, the ability to detail the ‘branch address’ rather than generic/HQ address.
  • The ability to track stock movement between branches via ‘Shipping List’ functionality.
  • The ability to set sale locations - i.e. the geographic location/office of where the auction is going to be held.
  • On your website auction calendar, the option to reference an external website/URL – useful for partner/affiliate organisations driving traffic to each other’s sales calendars.
  • Stock reports by branch (for stock check).

Condition report integration is one of the most popular features in Go Auction and will save staff hours of their valuable time, as well as offering your clients a high-quality service for condition reporting. If you are running a Go Auction website, clients will already be able to request and view condition reports quickly and easily. Integration takes this one step further by syncing with your E-Mail box to pull condition requests from the-saleroom.com and/or Invaluable into the Go Auction system.

Once in the Go system, condition enquiries can be automatically assigned to the right member of staff – based on lot category or sale type. Replies can be logged into the Go system, and an email automatically generated to the client. If using Go Web, your website will be automatically updated to show the amended condition report.

Go already comes with all the core accounts/finance reports you need, but for larger organisations, you can take things further with the following features:

  • Predicted income reporting - filter by auction and/or date range.
  • Income summary reporting - filter by date range – report summarising income, by auction.
  • View debtors as of a specific date.
  • View creditors as of a specific date.
  • Ability to customise invoices/statements with respect to VAT/Tax charges and certain text labels.
  • Option to set the ‘Buyer Terms’ flag for Clients - i.e. days credit and credit limit. 
  • Client Account Balancing – an overall view of what the balance should be, and how much money can be transferred from the ‘Client’ account to the ‘Office’ account, accounting for payments received, monies owed etc.

Go Auction integrates with multiple live bidding providers including Auction Mobility, Bid Path and the ATG/GAP (the-saleroom.com). This means that customers can bid live on your auctions by signing in to your website and launching the live-bidding window directly from your site (rather than having to use the third-party platforms directly).  

Clients can ‘pre-register’ for auctions ahead of time. 

We recommend that you use the Online Payments Integration if using the Live Bidding feature (so that client details can be validated before authorising them for live bidding).  

Go Auction integrates with Mailchimp via API – this means clients can sign up to newsletters on your website (and manage their subscriptions via their 'My Account' page), signups are automatically synced to your Mailchimp account.

This feature saves a lot of time as email addresses don’t have to be manually copied across to Mailchimp, helping ensure GDPR best-practice.

The reports available as part of the Management Information pack will give you valuable insights into your business. Features and reports include:

  • A 'Business Activity' report - allowing you to see lots catalogued, condition reports actioned, receipts input, web valuations actioned over a time period, and by comparison to a different time period. The 'Detail' view breaks the information down by staff member. 
  • A 'Valuation Response' times report lets you see the average response time for web valuations by item type/category. A 'Comparison' report allows you to see web valuations in a date range, compared to a different date range.
  • An Auction Statistics ‘Summary’ report – in-depth analysis of auction performance (including category breakdown). Simply enter a sale type, and/or a date range, and download one spreadsheet detailing the performance for all sales within the selection criteria.
  • A ‘lot banding’ report – shows valuable analysis of lot activity and performance based on ‘value’ banding (low estimate).
  • A Contacts/Reps report – shows analysis of performance of lots (consignment and sell-through rates) group by specific contacts/reps.
  • A Bid Comparison report – provides ‘point-in-time’ analysis to compare pre-sale commission bidding activity across different sales – lets you see whether activity for your current sale is where it should be based on historical data.
  • An Auction Activity report - a powerful report that shows you website lot details page views and bid/condition report activity by lot. Only available if you have a Go Auction website.
  • A vendor new business report – enables you to quickly identify which advertising and marketing activities are driving new consignors.
  • A buyer new business report – enables you to quickly identify which advertising and marketing activities are driving new buyers - see what platforms and advertising methods are really working.

The Go Auction Marketing Pack gives you advanced tools and features to drive your marketing forwards through useful tools that help you streamline processes and give you valuable data insights and tracking capabilities.  Features include:

  • Access to the powerful 'Query Builder' to interrogate your client data. 
  • Profile and segment your clients by adding tags to their client record (actioned in bulk from the Query Builder screen)
  • Includes support for Facebook Pixel so you can track your advertising and conversions from Facebook.
  • Google Analytics integration and Event tracking - allows you to set up tracking codes at various trigger points on your website so that events can be properly tracked via Google Analytics.
  • Set the ‘Receipt Source’ on receipt input so that you can track and report on the sources of consignments (a more precise way of reporting than the overall ‘client level’ source).
  • The Advanced catalogue subscriptions functionality enables you to automatically manage subscription renewals and identify people whose subscription is due to expire, contact them and bulk-set renewals.
  • Maintain and manage unlimited clients lists to assist you with your marketing activities – client lists can be used to generate labels, emails, or downloaded to Excel. Client List functionality cross-references the Marketing Preferences settings on client records to help ensure you don’t inadvertently market to the wrong clients.
  • Feeds so that you can export your catalogue to various external platforms.

If you have a Sage Pay account, the Go system can integrate with it so that clients can make payments quickly and easily via your website. Also, if you have a live-bidding integration on your website, the Sage Pay integration allows you to request card details (for client verification purposes) as part of their online account creation process. Automatic emails are generated when clients pay, leading to a smoother customer experience and less burden on staff handling requests to pay over the phone.

Sage Pay's 'Third Man' fraud score can be passed back to the Go system and displayed on invoices.

The fully-integrated timed auction functionality within Go Auction allows you to offer your clients an exciting timed auction experience directly through your own website. With all the features you’ve come to expect from timed auctions including auto-emailing clients when they are outbid etc. The post-sale process is super-quick – just the click of a button to pull through results and then another click to generate all invoices. A great experience for your clients that’s easy to administer for you; keeps clients coming back to your website even when there’s no live auctions currently underway.

The Web Premium Features Pack will add sophisticated features to your website that will not only save staff time but will really make your website stand out from the crowd, features include:

  • An online ‘Valuation Management’ system that routes valuation enquiries to the appropriate staff member based on lot type and allows staff to respond quickly to unwanted enquiries via a series of customisable templates.
  • Issuu ‘page-turner’ catalogue integration (requires an Issuu pro account) so that an Issuu catalogue can be viewed directly from your own website.
  • Lot Alert functionality so that your customers and your staff can set up ‘profiles’ for your clients of what their buying/collecting interests are, so that they can be sent an attractive email listing the specific items in forthcoming sales that match their collecting interests.
  • A ‘Consign Now’ button can be posted for forthcoming auctions encouraging consignments and vendor interaction.
  • A 'Lot Preview' feature so you can preview (and accept bids) on upcoming lots - even ahead of when the auction is ready to be published online.
  • Wishlist reminder emails can be sent to clients who have items in their Wishlist that they have yet to bid on.
  • Lot-specific videos can be set to play directly from the lot details page of your website.
  • Video can be embedded directly into your web pages – useful for Home Page features, blogs etc.
  • Special lot sections can be set up to draw attention to particular groups of lots within a sale. Feature these sections on your home page – keeps content looking fresh and engaging.
  • Events calendar functionality allows you to set up non-auction events in an easy-to-view calendar format – particularly useful for valuation days etc.
  • Allow clients to download a hand Lot Details PDF directly from the lot details pages on your website. Helps drive customers towards engaging with the online experience rather than being reliant on printed catalogues.
  • Staff Bio's